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Logo Assignment PRINT

The last part of our assignment is to write an analysis on our logo that we created. The analysis must include how the personality and company intertwine with our logo design.

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I decided to go with a bunny as an animal that represents me. My company would represent my cute and bubbly personality. And the clothes are mainly going to be designed for girls who don’t like showing their skin. Appropriate clothing, but they still want to keep up with the fashion trend. Bunnies are vulnerable and sensitive which reminds me a lot about me, I get hurt easily by words especially from the people who are close to me. Just by saying something a little off than usual, I would over think and become hurt. Not only do bunnies remind me of myself, they also represent love and romance was always something that I fantasized about. They tend to have a shy personality and are like the symbolization of innocent, I guess I am innocent and for shyness, once I'm around older people, I automatically become shy.

From the picture, I wanted people to see that although the crown may be small, there's a huge effect and without it, the picture wouldn't be the same. It gives off a dark feel from the black but with the hot burning pink, bright light shines through, representing a human with bunny like personalities or features. The crown on the other hand is simple but important representing the personality. Everyone have different ways of showing themselves and for this logo, since it is a fashion company, I’m talking about fashion. Clothes doesn’t have to be revealing or complicated, just simple and you can still be yourself.

My combination colour design has a black bunny positioned in the center standing up, facing up to its right. On top of the bunny there is a floating hot pink crown tilted a little bit to its left, complimenting the plain bunny. Instead of the hot pink crown popping out, it balances and attracts the eyes to the bunny. Black is a plain colour without much fun or bright feel but once hot pink comes into the picture, black is no longer a boring dark colour but an interesting combination, just like plain macaroni without cheese and with cheese. Outlined with smooth and connected lines, the black bunny looks natural and relaxed. Below the bunny, I placed the typography in line with the bunny's width. Hot pink like the crown, the word and crown forms an equal picture something like a sandwich pink, black and pink again. Words were simple, hot pink with a black shadow, thin but tall. On the two ends of the word, there are wings, cute and simple white wings that bring more originality to the typography. The wings weren’t sharped edges and clean cut but rather spirally, smooth and connected. Overall the design gives off a very girly but fashionable look. The bunny itself is already a generic animal for “cute” girls and the hot pink crown adds the trendy and royal feel.

For the grey scale everything stays the same except the colour of the bunny, crown and letters are now grey. I decided to choose the grey scale over the black/white for my second version because I think with a wide range of colour choses; the logo design will have more feel than before. The bunny as well as the crown is filled in with a dark grey, light enough that you can feel the difference between just black and this colour. The dark grey is meant to be simple, not dark or light or bright, straightforward and up to the point. Although it is simple I find the colour and the design more comfortable in the grey version.

In the end, I would go for my colour design. I feel as if this one attracts attention more because of its bright little crown on top the black bunny. The feel is just as I want it to be, simple however a touch of girly, fashionable and classy. The grey version doesn’t describe as much as it does with the colour version and the feel is a little bit too bland. Although I chose the colour bunny as the best one, I’m not 100% satisfied with my final choice. When we first received the assignment I was ready, I had ideas and was following along with the class’ progression smoothly but my flow stopped for a bit which made me fall behind. My first design was too complicated and not flexible but by the time I was told it was too late. I spend an entire class trying out different positions of the bunny, different ways to present my company with the logo. Since my first one was too complicated my final one was too simple in my opinion. I fell behind on the typography resulting for me not being able to find my favourite one in time. There wasn’t much time left so I decided with the best one out of my choices that I had created. I still think it matches most of the criteria but I know I can do better with the typography. I’ve learned my lesson, I need to consult with the teacher a lot more to know exactly what I’m doing and if I’m doing it the right way.

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